The creative industry is a somewhat wide notion, originally introduced by the Blair government to re-vitalise dormant industrial areas. After the success of Silicon Valley, and New York’s Silican Alley, the model was adopted by among others Amsterdam and Berlin. As a student of creative technology you may find work in the creative industry, as described in various scenario(s). For a critical analysis of the creative industry, however, have a look at some otherresource(s). Anyway, do not forget to check out the PICNIC 2009 site, which (re)presents the public face of the creative industry in the Netherlands, giving hints and information on current trends and developments.